Relationship Management
The business resource, mycustomer.com, identifies four components to relationship management:
- Time - amount of time spent together
- Intensity - emotional intensity and the sense of closeness
- Trust - intimacy or mutual confiding
- Reciprocity - amount of reciprocal services
I am very proud of the relationships I have enjoyed in every position I've held, with peers and customers alike. But of more value to an organization is that I am intentional in those relationships, being aware of the beneficial advantage of leverage and the resulting translation in regards to business performance.
DEMONSTRATION
- Achieved double digit sales growth, better than assigned plan, in each of the past three years by utilizing effective relationship management and selling skills. (Nestle Waters)
- Increased division school bid share by 18% in two years through focused relationship management and creative programming. (Nestle Waters)
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